ICDP consumer research has consistently shown over recent years that the majority of new car buyers would ideally like an omni-channel journey that allows them to flexibly combine some steps online with others face to face in a dealership.  Their experience however is that a seamless journey of this type is rarely available.  In this webinar we will start to explore some of the barriers to offering that seamless journey, with input from Patrick Fuller of Sophus3, a specialist consultant in automotive e-commerce who have run benchmarking of digital journeys for many OEMs for almost as long as such journeys have been possible.  We will look in particular at three topics.  Firstly,  the interplay between the resources offered by OEM brands and their dealers, and those offered (and widely used) by third party platforms, secondly trends in the use of the online tools, and finally how the effectiveness of the digital customer journey is being affected by measures to improve consumer privacy and the increasing popularity of AI tools with consumers.

If you would like to join this webinar, please send an email to projectoffice@icdp.net and a Zoom invite will eb sent to you.