China research and consultancy
China is now by far the largest car market globally, but high growth rates and bumper profits have come to an end, with domestic brands now out-selling the global players who previously were able to treat China as a cash cow. Market competition is intense and all players have to face new realities with many dealers making losses due to over-supply. ICDP has been active in China for over fifteen years through collaborative research and client-specific consulting studies. Through that we have established proven relationships with local Chinese partners and a broad network of contacts within the industry.
The tougher conditions mean that the tables have turned and Chinese players – OEMs, dealers and e-commerce firms – are ramping up their efforts to find profitable growth could be achieved outside of China. In this environment, working with a partner like ICDP who has real insights into both the Chinese and international markets provides the knowledge base and develop robust plans that maximise the chance of success.
For those focused on the Chinese market, our knowledge and experience covers consumer behaviour, dealer attitudes and expectations at investor and management level and repairer behaviour and expectations. We understand the channel structures for new and used cars and aftersales, and the role that e-commerce and IT play in channels and business management. We follow developments in mobility, EVs and other megatrends, as we do in other markets. Working with local partners, we can bridge the cultural gap between west and east.
Some of our research (in English and Chinese) can be accessed through our ICDP China Publications Catalogue available below, with publications available on request from the Project Office.
To discuss research and consulting requirements, please contact icdpchina@icdp.net.