Guest Blog by Marco Marlia, CEO and Co-Founder of MotorK

Guest BLOG from Quintegia reflecting their views on agency from their DealerSTAT survey.

Thanks to CitNOW for this BLOG.

Experience, social and environmental sustainability are the new influences on purchasing decisions. It is no longer enough just to offer the lowest price.

Good carmakers’ performances in product, sales management, marketing and customer experience help to improve sales, support new cars’ local marketing, improve margins for dealers, increase used cars business and IT systems.

Whether we consider 2035, the deadline to ban petrol or diesel engine car sales as per European Commission decision, or 2030, the moment which most manufacturers are referring to as the first milestone, Italy is lagging behind. The Italy Progress Index, (also known as IPI) engineered by Quintegia, monitors the quarterly evolution of the level of electrification in the Italian automotive market and is well positioned to become the benchmark for the players in this industry.

The technology available inside the cars of today is playing a bigger and bigger role in the buyer’s decision-making process. New vehicles are packed with information and processing power that keeps us safe, comfortable and entertained on every journey we make. And it’s no surprise that a recent ICDP car buyers survey highlighted that wanting the latest technology was one of the main reasons for people to buy a new car.