Digital services revenues: to what extent is the emergence of the smart, digital and connected car delivering additional revenue, and who gains the greatest share of value?  

Software-Defined, Connected, AI-enabled, and Internet-of-Things car …so far we have explored what these buzzwords around SDV mean both in theory and practice, and highlighted some examples. And we have highlighted how this ongoing and tentative emergence of the connected car as an Internet of Things (IoT) device has led to many carmakers and consultancies considering the car as a source of many new revenue streams for digital services, via subscription and pay as you go services, mirroring the growing functionality and utility of smartphones. Is this assumption bearing out so far, where is connectivity adding revenue, and who is getting that revenue?

In this webinar we’ll examine the outcome of interviews with several businesses that are using connectivity to add value to customers, from home energy solutions that involve the IoT car (V2G) made by third parties such as energy companies, through to carmakers who have been building strategies to ‘own’ revenue streams from various customer offerings, and we’ll also consider the exploratory nature of this explosion of experiments in functionality as a field that is attracting Fintech and Greentech startups, with all the acceptance of risk, reward and pivoting of strategy which that implies. The Software Defined Vehicle, or car as ‘smart device’, is in early stages of evolution, but is the auto distribution sector ready to make the best of what it offers to their customers? Will customers use functionalities offered, are they paying for them, and realistically, so far, what revenues can arise from delivering greater customer value?  

If you would like to attend, please send an email to projectoffice@icdp.net