Executive Briefings
ICDP’s Executive Briefings - high-level summaries of our insights on the full range of programme topics - are available for all to read and download. If you make use of them in your own material, please remember to attribute ICDP as the source.
Executive Briefings going back to 2017 are also available to download from the website.
A potential new car buyer – a tale of radio silence
EB 02/ 25 Gareth Arnould
Welcome to a new, short, series of briefings we are publishing in 2025, where we are looking at and documenting a real-world car buyer’s experience, detailing the highs and lows of an industry ICDP has been working in for over 30 years.
What is a Software Defined Vehicle and why does it matter?
EB 01/25 Ben Waller
Software Defined Vehicle, or SDV, is being hailed as the future of new car design. But what actually is a Software Defined Vehicle, why does it matter, and what are the distribution implications?