Executive Briefings
ICDP’s Executive Briefings - high-level summaries of our insights on the full range of programme topics - are available for all to read and download. If you make use of them in your own material, please remember to attribute ICDP as the source.
Executive Briefings going back to 2017 are also available to download from the website.
NSC or independent importer, a strategic decision
EB 05/25 Gareth Arnould
The wider challenges facing the industry bring into stark focus the overall distribution strategy that OEMs should be taking, and over the past 15 years there has been some considerable change in how manufacturers approach distribution across the EU and the UK. During the 2010s the was a significant shift from the use of independent importers towards using NSCs.
Is the digital and connected car delivering additional value and revenue?
EB 04/25 Ben Waller
This briefing explores the evolving business models, market dynamics, and strategic implications of the connected car revolution, drawing on research interviews with distribution businesses and experimental services from Fintech and Greentech startups that are making innovative and sophisticated use of vehicle connectivity.
Diary of a car buyer – too little, too late?
EB 03/25 Gareth Arnould
This is the second in our series of short briefings looking at and documenting a real-world car buyer’s experience. After a month of doing nothing when it comes to my car buying journey, this week two things have happened out of the blue. Firstly, the local dealer for my current brand has been in touch. And secondly, I took an impromptu test drive. What’s that saying about busses, again?
A potential new car buyer – a tale of radio silence
EB 02/ 25 Gareth Arnould
Welcome to a new, short, series of briefings we are publishing in 2025, where we are looking at and documenting a real-world car buyer’s experience, detailing the highs and lows of an industry ICDP has been working in for over 30 years.
What is a Software Defined Vehicle and why does it matter?
EB 01/25 Ben Waller
Software Defined Vehicle, or SDV, is being hailed as the future of new car design. But what actually is a Software Defined Vehicle, why does it matter, and what are the distribution implications?