September webinar: What are the keys to success for new entrant brands?

New entrants – primarily from China – are making rapid progress in building up their presence in European markets.  Whilst some have been remarkably successful by comparison with other brands that been launched in Europe historically, others have had a slower start, and some have failed completely.  In this webinar, we considered whether there are critical success factors for new entrants in order to quickly win the trust of customers, dealers and other stakeholders.  Are there lessons to be learned for established manufacturers, and do these help dealers and others seeking to build relationships with new entrants to prioritise which ones to work with?

The presentation shown can be downloaded below, speaking notes have been added. A video recording will be added on 18th September.