Executive Briefings
ICDP’s Executive Briefings - high-level summaries of our insights on the full range of programme topics - are available for all to read and download. If you make use of them in your own material, please remember to attribute ICDP as the source.
Executive Briefings going back to 2020 are also available to download from the website.
Responding to the growth of Chinese new entrant brands in Europe
EB 01/26 Steve Young
There are probably very few people in the general population, let alone car buyers or those employed in the industry who are unaware of the arrival in Europe of Chinese car brands. They are not the only new entrants, and as brands, some are older than the sub-brands that have been launched by the established players, but collectively they will be the group that forces the most change on the industry in Europe.