April 2025 New entrants update webinar

On 29th April, we held a webinar giving an update on the progress of the new entrant brands in Europe. We last looked at this topic at our Autumn Meeting in Paris in October 2024, together with a guest presentation from Ian Plummer, Auto Trader. You can view these presentations HERE

It is no secret that new entrants into the European market have big ambitions, nor that that those who are already established are merely the advance guard with others still to follow.  It is quite possible – despite the tariffs on Chinese BEVs – that the number of new brands (Tesla and MG onwards) might equal the number of established brands within two or three years across Europe, when sub-brands of more recognised players are included.  For all players in the industry this presents a challenge to determine which one will succeed and which might fall away.  To what extent will the later arrivals learn from mistakes made by some of the first to arrive here?  How easy will it be for the new entrants to find capable partners for distribution, retail and services?  Are there enough good quality people to take the key roles in such an intense period of activity?  In this webinar, we explored these and other issues.

The presentation shown can be downloaded below, A version with speaking notes will be added shortly, as will a video recording of the webinar,