New entrants – primarily from China – are making rapid progress in building up their presence in European markets.  Whilst some have been remarkably successful by comparison with other brands that been launched in Europe historically, others have had a slower start, and some have failed completely.  In this webinar, we will consider whether there are critical success factors for new entrants in order to quickly win the trust of customers, dealers and other stakeholders.  Are there lessons to be learned for established manufacturers, and do these help dealers and others seeking to build relationships with new entrants to prioritise which ones to work with?

If you would like to attend this webinar, please send an email to projectoffice@icdp.net and a Zoom invite will be sent to you.