Digital tools underpinned by AI are growing ever more pervasive across the automotive sector, with their impact being felt by customers in both their sales and aftersales journeys.  There is a tendency to think of the opportunities in terms of cost reduction or process automation, rather than the opportunity to totally rethink a process with which we may all be very familiar.  In this open webinar, we will be joined by Jayesh Jagasia, Commercial Director - Automotive & Mobility at MSX International, to explore how, behind the scenes, AI could transform franchise effectiveness for both OEMs and their dealers.

Research shows that customer experience and retail sales performance are strongly correlated. It is no surprise that automotive brands invest heavily to ensure that the retail experience aligns with the brand’s prescribed facility and customer experience standards. Yet, the traditional dealer standards audit - once-a-year on-site audits, heavy travel costs, and lagging reports - can’t keep up with the speed of today’s market. It’s expensive, reactive, and often leaves manufacturers flying blind for months at a time.

Rapidly evolving capabilities of AI have created new opportunities to rethink how retail standards audit programs are designed. Integrating AI into the standards audit workflow can improve auditor productivity and efficiency, while delivering real-time visibility, massive cost savings, and a much smaller carbon footprint. 

Join us for our upcoming webinar, Retail Standards Audits in the AI Age, where MSX International reveals how they are using AI to reimagine retail standards compliance audits from the ground up.  This will be thought-provoking not only for those directly involved in this process, but for anyone who wants to better understand the potential for the application of AI within the distribution eco-system. 

Please send an email to projectoffice@icdp.net to book your place and a Zoom invite will be sent to you.