This will be a special, open, webinar outlining the findings from our Car Buyer of the Future report, wherein we explore how car buyers behave today, how we expect this will evolve over the next decade, and what actions OEMs and dealers should be taking to better adapt car buying journeys to consumer needs. We will outline how the industry sits behind outdated myths, neglecting the reality of consumer behaviour, and how we see these trends and other external forces such as the evolving role of technology shaping how consumers buy cars in the future.

This webinar, and the accompanying Car Buyer of the Future report, are both free and open to ICDP members and non-members alike.

If you would like to attend, please send an email to projectoffice@icdp.net and a Zoom invite will be sent to you.