January 2026 Webinar: consumers and aftersales

Myths and realities around TCO
How to address customer concerns around the costs of motoring?

With consumers becoming more aware of the rising cost of living, the automotive industry stands as one of the most difficult ownership experiences for consumers to budget for. With large number of individual elements to consider, from purchase cost, through finance arrangements and depreciation, to regular maintenance, ad-hoc, insurance, tax, and fuel, it is hard for many consumers to have true grasp of the cost of owning and running a car. Yet the reality is that many are one unexpected repair away from financial difficulty. With these economic pressures in mind, questions arise as to whether consumers are proactively changing how they think about and address ownership, from changing their servicing habits, using their car less (and alternative modes of transportation more), or watching the price at the fuel pumps (or chargers).

In this webinar we explored the latest results from our consumer survey of car buyers, looking at their understanding of the costs associated with motoring, the economic pressures they face, and whether their aftersales behaviour has already been affected, if they anticipate making changes in the near future, or not. And what will this mean for the wider industry?

Below the presentation with speaking notes and a video recording are available below.