ICDP Presentation at CADA 2015

Steve Young

Publication Number: icdpchina_1

Author: Steve Young

Date: November 06, 2015

Tags: Dealers, Channel strategy, Presentations

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Steve's presentation was entitled "Customer Behaviour: Influencing Networks and Dealers" and shared some of the results from ICDP's new China research programme.  The presentation focussed on customer behaviour and some of the implications of that for networks and dealers in China.

The presentation with speaking notes is available for download by following the link on the right.