ICDP
Automotive distribution and retailing research, insight, implementation
shutterstock_136036394.jpg

Member events archive

ICDP member events archive

Member events archive

Our meetings, workshops, and webinars are open to ICDP programme members only

For more information, please contact us.

This page lists recent past events - members can download presentation material from the individual event pages below. Material from earlier events is available on request from the Project Office.

Back to All Events

Tyre retailing webinar

The role of franchised dealers in European tyre retailing

Franchised dealers have lost share in the tyre business as the result of strong pressure from the tyre chains and independents.  However, each customer lost to a tyre chain potentially becomes a customer lost for routine servicing and repairs as well.  OEMs are trying to encourage and support their dealer networks to improve their tyre offer through programmes that provide financial incentives and marketing and training support.  In this webinar, we provided an overview of the overall tyre market in the EU-5 markets, and how OEM tyre programmes are structured to incentivise and support dealers.  We highlighted differences between the four Continental markets and the UK due to differences in tyre distribution channels and the structure of franchised dealer networks.  Key points included:

  • Franchised dealer share of the tyre market

  • OEM programmes – key elements and national differences

  • Objectives of OEM programmes – OEM and dealer perspective

  • Franchised dealer performance

  • Opportunities for OEMs and dealers

Event material

This presentation is available for ICDP programme members to download - please insert your username and password when prompted.

Please note that usernames and passwords from the old ICDP web site are no longer operational - please contact the Project Office to obtain your new details.

Earlier Event: 22 May
EV aftermarket webinar
Later Event: 12 June
Summer Meeting 2018