NVS Benchmarking Workshop 23rd February 2017

NVS Benchmarking Workshop 23rd February 2017

This workshop will be held on 23rd February 2017 in Frankfurt is entitled "Past transformation, Present solutions, Future disruptions".

The workshop will report on the latest round of benchmarking of new vehicle supply in Europe, based on surveys of manufacturers, National Sales Companies and dealers, and compare the latest data with the long series of results going back to the first UK study in 1992. All results are presented in an entirely anonymous way, but we will discuss the various paths taken by both volume and premium brands, and consider how different approaches have succeeded or failed. Based on discussions with key personnel at manufacturers, we will consider what can be learnt from successes and failures in supply innovation over the last twenty five years, and what is top of the agenda today. We will also debate expectations for the future, many of which present a far more radical challenge than anything seen in the last twenty five years.

Strategies for new vehicle offering and supply have evolved to cope with much greater complexity and uncertainty in markets, channels and networks than faced in 1994, but future challenges will force even more radical change.

The competitive landscape within the main markets has changed dramatically since the early 1990s, including new entrants and the move by premium brands into smaller car segments. Model ranges are wider and more byzantine, with more niche versions and options addressing differences in regional and even global markets. At the same time, the expansion of the EU over the last twenty five years has delivered both new plants and markets, changing the footprint and logistics challenges for meeting European demand. This complexity has been supported, in part, by the introduction of real time IT, more flexible ordering systems for dealer staff, and sales and order planning has shifted to a far faster rhythm. But there remains much to do. The financial shock of 2008 continues to cast a long shadow, in particular via push behaviour within the European markets, underpinned by low interest rates and the questionable pursuit of units over profits, all of which continues to undermine market strategy, the development of new sales channel initiatives, and dealer network viability. The 2008 crisis also heralded the arrival of a new instability in market demand, and “uncertainty [that has] has now become the new normal”, as one OEM interviewee put it. As a result new methods and practices are being developed to deliver more margin from a more unstable and fast changing market.

ICDP has been benchmarking new vehicle supply capability and outcomes since the early 1990s, and this workshop will update the picture, based on our recent surveys of manufacturers, National Sales Companies, and dealers. In 1992, the predecessor to ICDP was working with a number of manufacturers on developing centralised stocking in the UK, taking the principles of lean thinking outside the factory and into the market and dealer networks, and the first European benchmarking in 1994 by ICDP started to expand the tool-set required for demand-pull supply. Our long series of surveys also allows us to look back and see what worked in the past (and what did not), and reconsider what will be useful in responding to today’s agendas and uncertainties.

Looking further ahead is clearly harder, but some of the dramatic challenges and opportunities ahead are starting to come into view. And this future promises yet more disruption. Digitisation of sales channels and dealer network rationalisation will force a rethink of supply strategy and process. Connectivity and the shift from ownership to use via leasing and mobility raises further questions. Even the assumed progress of free trade can no longer be taken for granted. And looking further out, autonomous cars may pose a near-existential threat to the existing business model of market supply.

The cost for attending this workshop is €150 plus VAT.

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NVS Benchmarking Workshop 23rd February 2017

We will be holding this workshop on 23rd February at The Squaire, Frankfurt Airport, our German office location.

Our timings allow you to travel in and out on the day, but if you do need accommodation on either the 22nd or 23rd February, please contact Jane Trace in the Project Office and she will be happy to recommend local hotels to suit all budgets.

9.30 a.m. (CET) Coffee on arrival
10.00 a.m. Workshop starts
4.00 p.m. Workshop ends

The conference centre at The Squaire is linked to the airport and train station, which means no requirement for taxis or transfers to and from the venue. The ICDP meeting room will be signposted from the conference reception on arrival.

The cost for attending this workshop is €150 plus VAT.

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NVS Benchmarking Workshop 23rd February 2017

"Past transformation, Present solutions, Future disruptions"

Coffee will be available from 0930 for a 1000 start.

A buffet lunch will be provided allowing time for networking and informal discussion. The afternoon session will end promptly at 1600, allowing for return flights, trains etc.

Past
The last twenty five years – what worked and what didn’t? From discussions with key manufacturer personnel, we dig further into the successes and failures of the past, and what can be learnt from them

- What good practice has been lost?
- What didn’t work in the past but might work now?
- Are the past principles of demand-pull still valid, and if so, what does that mean today?

Present
What does leading edge look like today, and what are the trade-offs in taking different approaches?

- Evolution of product offering, supply system design and capability: based on our OEM surveys, we will look at how Order to Delivery strategy and Sales and Operational Planning systems have developed, with examples of different approaches to leading edge thinking
Implementation in the markets: the highly variable and changeable NSC approaches to sales planning, management of order to delivery lead times, unsold vehicle stocking and funding
- The role of the dealer network, the customer experience and the overall cost and performance of the end to end supply system: how do developments in stock performance and customer satisfaction with supply relate to revenues, discounts and quality of sales?
- What tools are being developed to better manage supply allocation, and what are the implications of more agile allocation for markets and dealer networks?

Future
What do the next two decades hold for supply and what can be done today to prepare? We report the view from supply experts on the likely impact of wide ranging disruptive trends that are being discussed within manufacturers.

- What will sales channel digitisation and dealer network rationalisation require of new vehicle supply?
- What are the supply implications of the shift to usage rather than ownership via the growth of retail leasing, shared-use mobility, and new business models emerging from technologies such as connectivity and autonomy?
- Can oversupply really be addressed by a change of focus away from units to services and revenues?

16:00 Close

The cost for attending this workshop is €150 plus VAT.

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Hold date in calendar

NVS Benchmarking Workshop 23rd February 2017

Our timings allow you to travel in and out on the day, but if you do need accommodation on either the 22nd or 23rd February, please contact Jane Trace in the Project Office and she will be happy to recommend local hotels to suit all budgets.

Share this:

Hold date in calendar