Sean is a Research Fellow at the Australian Centre for Retail Studies (ACRS) within the Department of Marketing at Monash University. He has a particular interest in retail environments, with his PhD looking at experiential retail and how consumers respond to special events within the retail setting. Sean has commercial research experience throughout Asia-Pacific in consumer, retail and automotive (including work with Ford and Audi). At Monash Sean is Co-Director of the Monash Australian Marketing Study Tour and lecturers in retailing and marketing. Sean has worked with ICDPA since 2008 across a variety of issues for the industry.