Ingo completed his PhD at The University of Melbourne and is a lecturer in Marketing at RMIT University. His primary research interests include strategic and service marketing with a focus on Service-Dominant Logic and co-crating value with network partners.

In particular his awarded research on Service-Dominant Logic, with its emphasis on collaborative interactions of automotive market players for the joint betterment, has attracted academic and practitioner interest alike.

Prior to his academic career, Ingo was focussing as a consultant on customer experience management, quality management (EFQM), and performance management projects with a holistic business system perspective.