Carla Ferraro
Research

Carla is a Research Fellow at the Australian Centre for Retail Studies (ACRS) within the Department of Marketing at Monash University. Carla has extensive commercial experience in consumer, communications, retail, automotive, and advertising research. Carla has worked with ICDPA since 2005, researching issues such as best practice HR in automotive dealerships, attracting and retaining a cross-generational workforce, automotive consumer and retail trends, multichannel automotive retailing, automotive retail business metrics, and most recently, sustainability in automotive retailing, which has attracted substantial interest from ICDPA members and relevant government agencies. In conjunction with ICDPA, Carla developed an educational program for automotive dealers that directly and comprehensively addresses the issue of sustainability, entitled Green Dealer. Carla is also currently undertaking her PhD, looking at the impact of store refurbishments on the customer experience, the employee experience and store financial performance, with the support of one of Australia's largest retailers.