Carla Ferraro
Research

Carla Ferraro BBus Marketing (Honours), BA (Psychology) Monash University,Dip. (Market Research) AMSRS, QPMR

Carla is a Research Fellow at the Australian Centre for Retail Studies (ACRS) within the Department of Marketing at Monash University. Carla has extensive commercial experience in consumer, communications, retail, automotive, and advertising research from her experience at the ACRS, as well as previous marketing and research roles at Starcom Media and Telstra. In addition to a long-standing research relationship with ICDPA, Carla has lead commercial research projects for clients including Toyota, Google, MoCo Media, Shell, and KPMG. Carla is also Co-Director of the Monash International Marketing Study Tour, where she travels annually to major cities around the world to study the latest retail (including automotive), consumer and marketing trends, as well as best practice marketing and retailing.

Carla has worked with ICDPA since 2005, researching issues such as best practice HR in automotive dealerships, attracting and retaining a cross-generational workforce, automotive consumer and retail trends, multichannel automotive retailing, automotive retail business metrics, and most recently, sustainability in automotive retailing, which has attracted substantial interest from ICDPA members and relevant government agencies. In conjunction with ICDPA, Carla recently developed an educational program for automotive dealers that directly and comprehensively addresses the issue of sustainability, entitled Green Dealer.