Peter Bailey
Senior Researcher, UK
Peter has worked in the motor industry for over 40 years , where he held
a wide spectrum of operational roles in automotive sales and marketing including
network strategy, planning and development as well as project management from
concept to implementation of a cross-functional lean distribution strategy.
Other roles have been in process improvement; company and dealer communications
systems development and implementation; international dealer network consultancy
and business management; used car marketing; field sales management; vehicle
order to delivery management. He has implemented a Europe-wide change in the
network contractual and standards regimes resulting from EU Regulation.
Since joining ICDP in 2005, he has been closely involved with research into
major European dealer groups (auto and truck), the dealer business model
- its performance, metropolitan area networks, scale benefits, franchise
standards
and their impact on networks as well as car push and pull supply systems.
In addition, he has done some exploratory work on the distribution network
strategies
of other industries such as such as supermarkets and pharmaceuticals. He
has also reviewed the potential impact of the emergent Chinese auto industry
and
its export drive in Europe. Recently he has contributed to ICDP's latest
research into used and new car supply chains. A list of his output can
be found in our
ICDP Publications catalogue.
Peter has an MBA from City University, London, and is an M Phil graduate
of Lancaster University Management School in Critical Management as well
as holding
diplomas in Marketing and Accounting and Finance. He is a long-standing
member of the British Chartered Institute of Marketing and a Chartered
Marketer.
He has a interest in international economic, environmental, and societal
affairs, the relationships between nation states, cultures, customs and
practices with
particular emphasis on the impact and development of the automotive industry.
He is happily married to a teacher of modern languages with two grown
up children.
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