Prof Leonardo Buzzavo
Director, Italy
Leonardo Buzzavo is a director of ICDP and is also Research Professor of Business
Strategy at the Faculty of Economics of the Ca’ Foscari University of
Venice (www.unive.it), where he also teaches International Marketing.
He holds a major in Business Economics and a Ph.D. in Business Economics and
Management. Leonardo also won a one year scholarship at the University of California
Los Angeles (UCLA). His main areas of research revolve around business strategy
(creation and sustainability of competitive advantage, strategy innovation,
creative input in the strategy formation process), lean management, marketing
and distribution (with specific reference to the automotive industry).
In 1994 he joined ICDP as a Senior Researcher and was then invited to join
the ICDP Board: he is now one of ICDP’s Senior Advisors. In 1994 Leonardo
set up Quintegia srl (www.quintegia.it) which specialises in developing research,
training and events for the automotive industry. He is also Programme Coordinator
of Automotive Dealer Day (www.dealerday.it), the largest event in Europe dedicated
to automotive distribution players – this takes place annually in Verona.
He is also a Director of Audea – Automotive Dealer Academy (www.audea.it),
an entity which promotes an annual Masters in a Dealer Management course for
young dealers, in cooperation with Ca’ Foscari Formazione e Ricerca.
He is a member of the scientific committee of the Master in Strategies for
the Sports Business (www.mastersbs.it), a member of the Società Italiana
di Marketing (www.simktg.it), and a member of the inter-departmental centre
on culture and economics of globalisation (www.unive.it/ceg).
Leonardo is a well-respected speaker on the international conference circuit
and has authored and co-authored many publications. Besides his native Italian,
Leonardo speaks English, Portuguese, Spanish and French. In his free time he
enjoys playing the piano, rowing, reading and attending events focusing on
creativity, culture, society and artistic expression. For the past six years,
he has been to the Burning Man event in the Black Rock Desert (Nevada, USA – www.burningman.com).
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